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Brand Identity Design - Product Catalog GENG YUN ZHE (耕耘者)is a beverage brand, built around its signature line of health drinks. The brand give people a feeling of going back to the old generation where people live in the countryside and stick to natural ingredients. Font can connote emotions in deisgn; thus, handwritten fonts were used across the brand identity design to generates an emotonal connection between the consumer and the brand.