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As an interdisciplinary artist, my work has evolved over time. The majority of my work focuses on the nature or natural elements in the environment. I am also interested in exploring connections; the connections between the traditional Chinese art and western modern art.

 

Through this exploration, much of my work takes aspects of natural environment, landscape, or  calligraphy. Chinese visual art developed a distinctive style that differs greatly from Western painting. It is more efficient in terms of brushstrokes and appears more abstract. Landscapes have always been a popular theme, and sometimes these might typically unfamiliar by the western eye. By blending the Chinese and Western techniques and aesthetics together, new connections can be made and an enhanced appreciation or awareness can be achieved. When creating my work, I use various mediums including mixed media and a combination of digital imaging and graphic design.

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Working at global leading social media publisher, I unreservedly believes that creativity is what drives innovation and helps brands tell the stories of tomorrow to the right people at the right time. My mission is to inspire, provoke and serve the very industry that enables brands to connect to the people they care about while growing their business in a creative way.  I am familiar with creative strategy and best practices, media/marketing strategy execution, planning, and implementation of campaigns to deliver against Key Performance Indicators.